Through the looking glass: an alcohol advertisement every 3 minutes.

June 2024
Citation: 
Rutherford, B.N., Leung, J., Stjepanović, D., and Chan, G.C.K. (2024). Through the looking glass: an alcohol advertisement every 3 minutes. Drug and Alcohol Review, June 6 (open access). DOI: https://doi.org/10.1111/dar.13886

This paper led by NCYSUR PhD student Ms Brienna Rutherford measuring the high frequency of targeted alcohol advertising to youth via social media captured significant public attention. Findings like these can help build public support for policy change. A 1960s survey finding cigarette ads were shown on Melbourne TV every 12 minutes provided the data for the first Cancer Council Victoria campaign against televised tobacco advertising in Australia.

Lead author and PhD student Ms Brienna Rutherford and Associate Professor Gary Chan worked with the media team to communicate the study findings through the Science Media Exchange and The Conversation. Gary was interviewed live on ABC News 24 and News Radio and the findings were covered in many media outlets including the Courier Mail and the Daily Telegraph.

See the UQ News media story here. Read the full article in Drug and Alcohol Review.