Trending: Social media analysis to monitor cannabis and synthetic cannabinoid use
Dr Monica Barratt, NDARC
Cannabis remains one of the most commonly used psychoactive substances in the United States, and current epidemiological studies indicate broadening acceptability. This aim of this project is to decrease the burden of psychoactive substance use in the US.
The three-year study will develop and deploy eDrugTrends, an innovative platform for semi-automated processing of social media data, to track trends in cannabis and synthetic cannabinoid use, identify opinion leaders and assess differences across US regions with varying cannabis legalization policies.
Social media data sources will include Twitter and at least five web forums. The study will integrate quantitative and qualitative methods, and will employ targeted, anonymous surveys on web forums to complement and triangulate analysis of user-generated content.