Public awareness campaigns about recreational cannabis: Evidence Check

June 2015

Prof Jan Copeland & Ms Amanda McDonald, National Cannabis Prevention and Information Centre (NCPIC), based at NDARC

Project description: 

This Evidence Check forms a background document for the NSW Government public awareness strategy to reinforce the Government’s message that cannabis use is not supported. The goal of the program is to highlight the associated harms and the range of support services available to people who wish to stop using cannabis as well as to reinforce the prevention strategies for cannabis use.

The project aims to address how to use appropriate communication channels to:

  • raise public awareness of the health risks and legal consequences associated with cannabis use; and
  • to influence individuals’ behaviour and prevent and reduce cannabis use.